Enterprise Blog Video

The use of blogs is exploding, yet few large companies are making use of them as a tool to power better internal communications.

What does it mean to use internal enterprise blogs? What is the business reason? How can blogs help companies?

The presentation above aims to make a CEO level business case for how and why most comapnies can benefit from the use of enterprise blogs. The presentation was derived from a talk I gave at the 2006 Glibane conference in San Francisco.

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7 Comments so far

  1. dinesh tantri @ May 25th, 2006

    Nice Work!!

  2. daniela barbosa @ May 25th, 2006

    Great screencast with some excellent thoughts around the subject of enterprise blogs. Love the delivery mechanism as well, i have been using similar screencasts to deliver some recommendations to customers around various topics. It inspired this post.

  3. Rod Boothby @ May 25th, 2006

    Daniela,

    Thanks for the comment. And an interesting follow up article. It sounds like you are facing the same kind of challenges most folks do when trying to sell a large organization on the value of internal blogs.

    However, the tide is turning, and more and more CIOs, CTOs and CKOs are starting to realize that internal blogs can complement investments in internal portals.

    Good luck. Let me know how it goes.

  4. daniela barbosa @ May 26th, 2006

    Guess what- first thing this morning i had a username for an internal corporate blog that i can manage. it is a start…cha-ching…

  5. Rod Boothby @ May 26th, 2006

    That’s fantastic news. Congratulations.

    Please let me know how it goes.

  6. Luis Du Solier G @ June 6th, 2006

    Hi Rod, I’ve been reading from some time the content published in your blog and I think is great…I have spent a long time talking with Technology communities in Mexico City, where I came from…And all the blogsphere…Recently I printed your post about The Next wave in Productivity (http://www.innovationcreators.com/2006/02/the_next_wave_in_productivity_1.html) and Im planning to translate it for spanish bloggers, because I think its great, congrats anyway

    Luis Du Solier G
    http://www.sharepointblogs.com/ldusolier

  7. Rod Boothby @ June 6th, 2006

    Luis,

    Thank you for the comment.

    And thank you for thinking about translating the article. When you get it done, please let me know. I would love to link to it. Also, if there is anything I can do to help - if for example, you need any of the raw images.

    Thanks again,

    Rod

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