Give people the power to know what is going on, ie give them the 411 , and give them the power to provide the answers. Every person has to be able to say, “I power 411”, meaning, “I power our team enabling, knowledge-sharing machine. I use it to make new things happen, enact change and generate new profit opportunities. I contribute because I know that, somehow, I will eventually get something out of contributing.”

Not everyone is going to be the kind of person who will thrive in this kind of environment, just as not every soldier is cut out to be a member of special-forces. But for the companies that focus on hiring the kinds of people who do thrive in this environment, empowering them, and then giving them the tools to get the job done, the rewards will be substantial. In the face of massive competition from huge multinational juggernauts, out sourcing and constant pressure to improve efficiencies, these emergent companies will still generate greater profits because they will be more nimble, more focused and much more innovative in the products and services they are able to offer. In the services field, especially, that level of maximum customization will enable companies to maintain an edge in profitability.

This essay aims to explain how to make it happen. Specifically, it outlines some of the steps companies can take in order to become truly emergent organizations. The essay details exactly how companies can use today’s new more interactive web tools, such as blogs, to become more innovative. In order to be successful, companies will need to impose only a minimal amount of structure upon the potential chaos of enterprise blogs.