Today, I started my new job at Teqlo.

What is Teqlo? Teqlo adds verbs to the Internet…. grab information from Site A, send it to site B, based on that, do some calculations in my customized online spreadsheet in site C, and then watch the result. If, after a while a certain outcome happens, send me an SMS message.

The best part is that building the highly customized personal application I have just described takes only the tiniest amount of effort. It is easier than coding a spreadsheet. It’s about as complicated as building email rules.

There is magic in the way that this happens. Or at least a bunch of proprietary and patented algorithms. Key to all of it is that web services get wrapped and abstracted in a bunch of widgets that are designed to fit together like cogs in a machine. We call them teqlets.

Some people might ask “Is there really a market for a tool that helps regular end users build customized applications?” Think about the number of times you have to manually complete a process in both your work and personal life. How much effort does it take to build expense reports from information in your calendar, your email and at your credit card web site? Have you ever looked for an apartment in San Francisco or New York, and found yourself checking Craigslist ten times a day? Maybe you are in sales and you want to organize your calendar so that you visit the clients in Burbank on Tuesday and the clients in Orange County on Wednesday? Little pieces of automation. Tiny slices of computer powered intelligence, working across all the information silos that exist in your digital life. Who wouldn’t want an army of these little robots to bring all this information together, organize it, react to important changes, and most importantly, do it all in exactly the way you want it done? Teqlo’s aim is to make that happen for you.

My role at Teqlo is three fold.

My primary role is to work with the engineering department to seed the Teqlo ecosystem with the right teqlets to start a virtuous cycle. Good teqlets lead to good applications, which lead to many users. Many users encourage more people to build teqlo applications and more people to build teqlets. To define the first “good” teqlets, we’ll be working backwards from a vision for the first good applications.

This implies two follow-on efforts. The first is to work with key partners to deliver really interesting and highly reusable teqlets. The second is to help define the kinds of tools, add-ons, scaffolding and frameworks that will help developers to easily make their service available within a Teqlet.

You can help me in three ways:

1. Help give me ideas for great applications that can be built within the Teqlo Ecosystem. My email address is at the top of this blog. I really do want to immediately start to talk with people who need the kinds of custom applications Teqlo can provide.
2. Put me in touch with people at great companies that can provide useful Teqlets. In return, Teqlo can help them to radically extend the power of their application by both adding functionality and by giving their end users the ability to customize how they work with their applications.
3. If you know open source developers who are interested in extending frameworks such as Ruby on Rails, CakePHP, Symfony, Django, and DotNetNuke, please send them my way.

(hmm… I wonder if this will start a flood I can’t keep up with. I guess we’ll see.)

The best part about Teqlo is the amazing team they already have in place for such a young company. People like co-founder Jacoby Thwaites, CEO Jeff Nolan and advisers like Peter Rip are bound to produce something incredible.